Note from Dan: This guest post written by my blog editor Alex Morrison, who serves as Digital Communications Director at 12Stone Church. He’s a social media genius and a great student of leadership here at the church.
Successful churches have a unique personality and culture. Church leaders: In order to stand out and be effective on social media your church’s voice should be unique as well.
It’s important to invest a considerable effort into developing your brand. At 12Stone Church, we believe that in order to reach the most people for Christ in our local area, a strong brand is necessary to make a stand. A strong (trusted) brand is consistent, authentic, and executes with excellence and character. Click To Tweet
Just like developing and protecting a brand mark (logo) and style guide, we must do the same for our social media voice!